--- title: What variables are there when creating an email? description: List of variables you can enter when creating an email --- [Skip to content](https://help.meetmaps.com/en/what-variables-are-there-when-creating-an-email#main-content) - [English](https://help.meetmaps.com/en/what-variables-are-there-when-creating-an-email) - [Español](https://help.meetmaps.com/es/qué-variables-existen-al-crear-un-email) English Show submenu for translations [![logotipo\_centro\_de\_ayuda (1)-1](https://help.meetmaps.com/hs-fs/hubfs/logotipo_centro_de_ayuda%20(1)-1.png?width=150&height=31&name=logotipo_centro_de_ayuda%20(1)-1.png)](https://help.meetmaps.com/en?hsLang=en) - [Default HubSpot Blog](https://2228536.hs-sites.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://2228536.hs-sites.com/blog) - - [English](https://help.meetmaps.com/en/what-variables-are-there-when-creating-an-email) - [Español](https://help.meetmaps.com/es/qué-variables-existen-al-crear-un-email) English Show submenu for translations - [www.meetmaps.com](https://welcome.meetmaps.com/en/) [www.meetmaps.com](https://welcome.meetmaps.com/en/) How can we help? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.meetmaps.com/en?hsLang=en) 2. [Event Management](https://help.meetmaps.com/en/event-management?hsLang=en) 3. [Emails](https://help.meetmaps.com/en/event-management?hsLang=en#emails) # What variables are there when creating an email? ## List of variables you can enter when creating an email ### What is a variable? A variable is a **property** in Meetmaps Event Management Software that can have **different values** based on the language, attendee data, event details, etc. These variables allow you to automate and personalize emails, ensuring that the information is relevant and specific to each recipient. **Always remember to test before sending!** ### **Variable structure:** Variables are enclosed in **double curly brackets**: *{ {variable\_name} }*, and can be seen in: - Emails \> Email Automation ![2en-Oct-22-2024-03-22-40-9984-PM](https://help.meetmaps.com/hs-fs/hubfs/2en-Oct-22-2024-03-22-40-9984-PM.png?width=670&height=302&name=2en-Oct-22-2024-03-22-40-9984-PM.png) - When creating an email with Email Builder ![1en-Oct-22-2024-03-22-26-8309-PM](https://help.meetmaps.com/hs-fs/hubfs/1en-Oct-22-2024-03-22-26-8309-PM.png?width=670&height=297&name=1en-Oct-22-2024-03-22-26-8309-PM.png) ### Variables' list: **IMPORTANT**❗Variables must have no spaces between the two consecutive curly brackets. #### Event Variables: - **{ {event\_name} }**: Event name, entered in General Information \> General. - **{ {event\_color} }**: Event color (Hexadecimal), entered in Configuration \> Design. - **{ {event\_logo} }**: Event logo (URL), entered in Configuration \> Design. - **{ {event\_form\_url} }**: Registration form URL. - **{ {event\_url} }**: URL to download app / Web-app. - **{ {event\_landing\_url} }**: Landing page URL. - **{ {event\_code} }:**  Event identifier, entered in General Information \> General. - **{ {event\_portal\_url} }:** Premium exhibitor portal URL. - **{ {event\_date} }:** Event start date, entered in General Information \> General. - **{ {event\_hour} }:** Event start time, entered in General Information \> General. - **{ {event\_email\_sender} }:** Support contact email, entered in Emails. - **{ {event\_qr} }:** Event QR code (App or Web). - **{ {event\_sched\_gmail} }:** Schedule event with Gmail. - **{ {event\_sched\_yahoo} }:** Schedule event with Yahoo. - **{ {event\_sched\_outlook} }:** Schedule event with Outlook Web. - **{ {event\_timezone} }:** Time zone, entered in General Information \> General. - **{ {event\_address} }:** Event address, entered in General Information \> General. - **{ {url\_google\_wallet} }**: Link del Wallet **Android**. - **{ {url\_apple\_wallet} }**: Link del Wallet **iOS**. #### **Attendee variables:** - **{ {user\_email} }:** Attendee's email. - **{ {user\_pass} }:** Attendee's password. - **{ {user\_name} }:** Attendee's first name. - **{ {user\_last\_name} }:** Attendee's last name. - **{ {user\_qr} }:** Attendee QR code/badge. - **{ {user\_badge} }:** Badge URL (URL). - **{ {user\_invoice\_url} }:** PDF invoice URL. - **{ {certificate\_url} }:** PDF certificate URL. - **{ {url\_google\_wallet} }**: **Android** Wallet link. - **{ {url\_apple\_wallet} }**: **iOS** Wallet link. #### Ticketing Variables - **{ {event\_ticket\_name} }:** Ticket name. - **{ {user\_form\_url} }:** Link to the registration form/ticketing with pre-filled information of the attendee (guest, for example). This variable is not compatible with forms that have attendee validation. - **{ {url\_manage\_tickets} }:** Link to ticket management. - **{ { {table\_order} } }**: purchase summary table. 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